Transpromo and the Dynamic Envelope
Megaspirea is going to be an important player in Transpromo as it develops because the envelope carrying a transactional mail piece is a perfect message board for promotional purposes. And, while the document itself may be subject to regulatory oversight and require compliance measures, the envelope is unregulated space.
For marketers, the envelope is the final frontier. Your pURL or QR code could be placed directly on the envelope to speed response.
Dynamic enveloping will continue to play a major role in transpromo and Megaspirea will lead the way.
All about Dynamic Envelope Creation
If the print world's buzzword of 2008 is Transpromo, in 2009 it will be Dynamic Envelope Creation. In 2010, it will be hybrid mail.
The Mailliner by Megaspirea is not a printer. We rely on relationships with Kodak and Xerox and Infoprint and H-P and Oce and Punch Graphix to print the rolls that the Mailliner processes into mail pieces. Continuous Form printers continue to grow in popularity and the reason is simple: combined with a Mailliner 100, it's the most cost-effective way to create mail.
When the printed roll is processed by the Mailliner, a finished mail piece is created dynamically--that is, by applying folding, cutting and gluing techniques. The result is a finished mail piece--envelope and contents--produced simultaneously with any marketing messages you want to place directly on the envelope.
The result is a more simple, productive workflow; a better, more secure and private process; 1:1 color messages on the envelope as well as on the documents inside, and branding-on-demand instead of warehousing hundreds of different envelopes with the company brand.
The envelope itself is dynamic. It contains messages, images, call outs, lozenges...it can be different for every single recipient. The limits of dynamic enveloping are the limits of only your imagination as a marketer and the information you have on your customer in your database. No matter what document composition engine you choose or what CF printer you employ, the Mailliner can create a unique mail piece with a unique and highly tailored customer experience with every interaction.
Megaspirea doesn't print, we process.
The Mailliner is not a printer. It takes pre-printed rolls of paper and transforms them into pieces of mail.
HYBRID (ELECTRONIC/PHYSICAL) MAIL
Our next initiative is to utilize the unique value proposition of the Mailliner for hybrid mail, which is when the mail is inducted into the mail stream via the internet. Hybrid mail has been a long time coming and has gained popularity in Italy and Israel and will be introduced around the world within the next year or two. The Mailliner is an important part of hybrid mail because the dynamic envelope can be "branded on demand" which means that envelopes with your company logo no longer need to be pre-made and warehoused. Since most organizations value having a logo on every mail piece, "branding on demand" has been a missing part of the hybrid mail equation.
The Automated Document Factory just got a lot more Automated.
The Dynamic Envelope and
The Future of Mail...
Learn how the Megaspirea Can Help you Optimize your Digital Print Technology...
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A patented device for creating whole mailpieces (content + envelope) from a pre-printed roll of paper. The Mailliner is NOT a printer but it is the most innovative and cost-effective mail finishing systems on the market.
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The Mailliner eliminates the need for traditional inserting, which has often been a bottleneck process in the print/finish industry.
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The Mailliner eliminates the need for pre-manufactured, pre-ordered, warehoused and staged envelopes.
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The Mailliner greatly reduces costs associated with traditional envelopes and enables On- the- Envelope Messaging, allowing mailers to expand the carrying capacity of the mailpiece and moving content from inside to outside of the envelope.
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On-the-Envelope Messaging can lead to response rates more than 5X the industry average. The envelope no longer hides the message but carries it.
The Power of Personal….
By the Numbers:
According to Vertis’ 2006 Customer Focus survey 59 percent of those who open direct mail pieces do so because of the presence of one or more personalized elements.
According to the Winterberry Group, marketers and service providers who have “gone digital” point to response lifts as high as 1,000 percent;
According to Mintel Comperemedia research two-thirds of US direct mail volume currently employs at least basic personalization—the addition of a recipient’s name, address or basic personal information to a message.
Clearly, simple, one-dimensional levels of personalization no longer stand out…
Megaspirea creates a new dimension for mail.
The Mailliner 100™
See how the Mailliner 100 and “Dynamic Envelope Creation”™ can transform your customer communication (more...)
Megaspirea is the new leader mail finishing technology. With a firm grounding in intellectual property, and a management and engineering team with representation from all three of the major mail finishing companies, Megaspirea has developed an innovative solution for creating transactional and marketing mailpieces.
Our mission is to fully automate the creation and finishing of mail documents in-line, as we introduce the Mailliner 100™, the world’s first industrial strength mailing system that utilizes dynamic envelope creation™ to manufacture an envelope from the same roll of paper that the document is printed on by diecutting, folding and glueing the entire mailpiece at production-level speed.
The result is a completed mailpiece with a higher level of document integrity, security and privacy that also presents a better opportunity for placing 1:1 marketing messages on the outside of the envelope than traditionally inserted mail.
Welcome to a revolution in mail communication. Create a new dimension for mail.
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